CIEL's Booklet for the India Invest Karo Campaign

Posted by: Uma Shashikant on Mon, Jul 26th, 2010

The Finance Minister flagged off the "India Invest Karo" campaign of UTI AMC which commenced from Gujarat, Assam and Kashmir simultaneously, reaching Kanyakumari in 100 days, covering over 100 locations en route. UTI AMC selected the educational booklet created by CIEL for distribution to investors during the campaign. We did a a simple 20-page booklet that takes an investor through some basic ideas in financial planning, using a story-telling format. We wrote the content and designed it, keeping relevance and readability as the objectives.  We have always loved simplifying finance - this booklet is something we are quite proud of. A million copies of the booklet have been printed in 8 Indian languages apart from English. 

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